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Personal branding for Physiotherapists

Why Personal Branding?

As a physiotherapist, your market is getting increasingly competitive. Your clients are able to get access to different resources, referrals and recommendations, locally & globally, simply by using digital platforms like Google search engine and social media. If you are not online where they are looking, how will you get these opportunities? If you do get found, how do you capture their attention and stand out from the crowd? 

Running your own practice can be challenging as well. You start out thinking you will spend most of your time helping clients with your professional service & expertise, but you find yourself having to spend hours in sales & marketing plus be an IT guru. How do you stand out and make it easy?

Some of the best jobs opportunities and the best clients can’t be found or searched for, they have to find you. We call this a referral. Referrals are as old as business. The difference today is that, according to Google, 80% of people will do their research on anyone recommended to them prior to making contact for the first time. That means people are Googling you regularly; whether you like it or not.

The starting point is to know what your online brand is, right now.

  • Simply Type Your Name Into Google And You Will See What Others See. Can You Even Be Found?
  • What Is The Top Link? Does It Represent What You Would Like Your Potential Customers To See? 

That's Your "Online" Brand. Whether You Like It Or Not.

The bigger challenge is how you use & leverage "your brand" to attract the opportunities you want.


What Can A Powerful Personal Profile & Business Brand Do?

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BEAT THE COMPETITION

  • Your names are more visible, come up in conversation & search results.
  • You stand out from the crowd & attract more opportunities.
  • A clear brand gives your clients the defining reason to choose you over the rest.
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24/7 BUSINESS PITCH

  • You never know when you will be referred by a friend or client or when someone is looking you up, so ensure your profile is always ready. 
  • Paid advertising coverts at >1% to a cold market. Referrals convert at 50% because you warm them up with your brand.
  • When you are sleeping, on holidays or working with clients. Your online profile is pitching to your potential clients on your behalf. 
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INCREASE YOUR CREDIBILITY

  • A visible, powerful & authentic profile attract the right clients, the best teams and best opportunities.
  • It unlocks higher revenues, greater profits and demand in your industry.
  • In stead of chasing opportunities, you attract them.

Why Social Star?

We have worked with hundreds of professionals like you to help them understand their brand and communicate that authentically and powerfully to their target clients.

We have created a simple digital ecosystem to manage your business brand online and capture those referrals which are the lifeblood of your business. We have proven strategies that are easy to use, reliable and cost effective. 

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Their unique background in corporate marketing and entrepreneurship provides a rare skill-set helping small businesses like my own. By learning how to package my expertise online, I was able to position myself as an authority in my field and attract more referrals.
- Dr. Cameron Kealy - Experience Practice Owner
I have worked with Social Star as a consultant on digital media activities for the Lifecare practices. More recently, they have assisted with brand development of the Practices asd well as personal branding for me and some of our practitioners. He is knowledgeable, up to date and shift through what is a difficult medium to navigate. I would highly recommend their consulting services.
- Michael Kenihan, Thought leader in the sports medicine industry; physiotherapist, athlete, business leader, mentor and speaker
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Your best marketing tool is www.yourname.physio

Exclusive to the world physiotherapy & physical therapy community the .physio extension provides customised branded domain opportunities for your professional identity. 

Your short, relevant and memorable .physio domain name will make your website easier to find and of greater value.  And you will achieve instant professional credibility and recognition as an authoritative source of online information.

The beautiful simplicity of connecting your name to your profession makes .physio a vital branding and marketing tool for you and the profession.  


Why .physio?

  • Branded Navigation

Help people find you online with short, memorable and relevant domain names.  yourname.physio allows your web address to become a powerful branding tool across all your media.

  • Online Success

Research shows that with keywords in your domain name you will achieve higher rankings, more clicks and greater satisfaction with your website content.

  • Instant Recognition

Connecting your name with .physio provides immediate professional recognition and credibility. It tells people who you are, what you do and where to go for more information.

  • Professional Promotion

Simultaneously promote your online brand with your profession's brand.  Every .physio domain name helps promote the profession to the wider world.


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Who's using .physio?

Join the leading associations, organisations, education providers, clinics and individuals throughout the world are registering their names, their locations and their specialties.

.physio is providing an extraordinary opportunity for the profession to unite, rally and promote itself under a common banner.  Whether you are a physiotherapist or a physical therapist connect with your profession online with www.yourname.physio.

Services

Bespoke Personal Branding Package

Leverage your Business & Personal Brand to Stand out in your Industry

This package is especially designed for professionals and small business owners to create more values & attract more opportunities from their personal brands.

Package includes:

  • Working one-on-one with our Personal Branding Expert Team over a course of 12 weeks to build your powerful brand.
  • Understand the Foundation of Personal Branding.
    • Know thyself.
    • Understand your personality, value, strengths & resources.
    • Identify your current brand and the brand you wish to have.
  • Build Digital Assets to communicate your brand with your target audience:
    • Full LinkedIn Profile Revamp
    • Professional photoshoot & biography
    • Creating a personal website that converts sales
  • Amplify your business & personal brand to get recognised online & attract more opportunities:
    • Powerful Pitch & Online Connection
    • Content Marketing & basic social media & digital marketing
    • Sales Strategy

* Cost: Starting from $6,000 plus GST


Personal Branding in 1 Day

Upcoming event: Thursday - 28th September 2017

event includes:

  • Working with a group of 8-10 like-minded business owners and professionals to leverage your personal brand in one day.
  • Presented by Andrew Ford - Marketing & Personal Branding Expert.
  • Understand the Foundation of Personal Branding.
    • Know thyself. Understand your personality, value, strengths & resources.
    • Identify your current brand and the brand you wish to have.
  • Build Digital Assets to communicate your brand with your target audience:
    • Basic LinkedIn Profile Revamp
    • Write a website brief that converts sales
    • Learn simple digital marketing
  • Amplify your business & personal brand to get recognised online & attract more opportunities:
    • Powerful Pitch & Online Connection
    • Content Marketing & basic social media & digital marketing
    • Sales Strategy

* Cost: $1,500 plus GST

Contact Us

If you have any questions or want to register interest

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Our Office

Social Star
385 Bourke Street, Melbourne, Victoria
Australia